Ever heard of this term pixel advertising?? well for those of u who don't know about the term pixel advertising let me give a short introduction.Pixel marketing is an interesting concept of advertising started by Alex Tew from Cricklade England.Alex Tew had this bright idea of pixel marketing when he was 21 years old and was doing his degree course in University of Nottingham by then.Tew wanted to raise some funds for his degree studies,So he thought of selling pixels.At first he never thought he would be even able to sell a single pixel,but he had too little to risk so he decided to give it a try.He started a website where the index page consists of 1000×1000 pixel grid(1 million pixels) with each pixel costing 1 dollar.Advertisers can buy a minimum of ten by ten blocks.These advertisers can publish tiny images within there purchased pixels redirecting url and a slogan that will be displayed when the cursor is moved over the image.Tew had in mind of selling all the 1 million pixels and generate an income of 1 million dollars.Finally on January 1 2006,the last 1000 pixels were left for auction on eBay.The auctions closed on january 11 with a winning bid of $38,100.00,bringing a total income of $1,037,100.
Some interesting facts about this site:
1.Initially Tew never wanted to advertise about his site.
2.Within three days, he sold his first 20×20 pixel block to an online music site.
3.Within two weeks of pixel marketing he earned enough money to pay for his studies.
4.Tew only stayed on his university course for one term and had to pull out due to the massive media attention he was receiving and the time he spent dealing with website related issues and interviews.
Many people tried to implement Tew's techniques of pixel marketing but none of them proved to be a great success as that of Tew's million dollar home page.
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